E-Commerce Websites Built to Sell, Not Just to Look Good
Betty and Selim design and build Shopify stores and custom e-commerce experiences for Belgian brands, turning product pages into revenue.
"Good products deserve a store that does them justice. We build e-commerce sites where every page is considered, every product listing is built to convert, and every checkout step removes friction, so your store works as hard as you do."
Holding You Back
Traffic Is Fine. Conversion Isn't.
People are landing on your store, but they're not buying. Slow load times, confusing navigation, and thin product pages quietly cost you sales every day, and most of it never shows up in a report.
Your Store Looks Like Every Other Shopify Store
Default themes look the same across thousands of stores. If your products are premium, the store around them needs to feel premium too, or you're leaving money on the table.
Product Pages That Don't Sell the Product
Weak photography, thin descriptions, no reviews visible, and a shopper who isn't sure enough to click add to cart. Good products still need a good case made for them.
A Slow Site Loses Mobile Shoppers
Most of your traffic is on a phone. If the mobile experience is slow or clunky, that's most of your potential customers having a bad time, and buying somewhere else instead.
The Studio XL Solution
Custom Shopify Theme Design
A storefront built around your brand from the ground up, not a paid template with your logo swapped in. Every section earns its place.
Conversion-Focused Product Pages
Product pages built with real conversion thinking: strong imagery, reviews where they matter, and a checkout flow with nothing in the way.
Belgian Payment & Shipping Setup
Bancontact, Visa, Mastercard, and carrier integration with bpost, DHL, and others, so Belgian shoppers get the checkout they expect.
SEO & Performance Optimisation
Fast stores with structured product data and technical SEO that helps you show up on Google Shopping and organic search, not just look good once someone arrives.
Recent Projects
Kind words from
happy clients.
"Selim and Betty built a brand identity for our practice that feels deeply intentional. It's modern, clean & the beautiful design got a lot of praise from our clients. Working with this duo has been great-they handle everything efficiently and were always available for any questions. They are truly a 10/10 as a design and strategy team."
"Working with Selim and Betty has been an absolute pleasure. We were impressed with their attention to detail, their communication skills and their professional approach to our timelines. They were very helpful in explaining the logic adopted for the site and always went the extra mile when it came to the final stages. We highly recommend this duo!"
"Working with the team was a seamless experience. Their ability to translate our complex vision into a clean, intuitive interface is what truly sets Studio XL apart."
"Selim and Betty built a brand identity for our practice that feels deeply intentional. It's modern, clean & the beautiful design got a lot of praise from our clients. Working with this duo has been great-they handle everything efficiently and were always available for any questions. They are truly a 10/10 as a design and strategy team."
"Working with Selim and Betty has been an absolute pleasure. We were impressed with their attention to detail, their communication skills and their professional approach to our timelines. They were very helpful in explaining the logic adopted for the site and always went the extra mile when it came to the final stages. We highly recommend this duo!"
"Working with the team was a seamless experience. Their ability to translate our complex vision into a clean, intuitive interface is what truly sets Studio XL apart."
Frequently Asked Questions
Shopify or custom e-commerce, which is right for me? +
Shopify works well for most product businesses. It's powerful, scalable, and easy to manage day to day. Custom e-commerce makes sense for complex catalogues or unusual business models. We'll tell you honestly which fits after understanding what you're actually selling.
How much does an e-commerce website cost? +
E-commerce websites start from €4.000 for a Shopify build. Custom solutions start higher. The number depends on catalogue size, design complexity, and integrations.
Can you migrate my existing store to Shopify? +
Yes. We handle full migrations, product data, customer records, order history, and URL redirects, so your existing SEO rankings stay intact.
Can I manage the store myself after launch? +
Yes. Shopify is built for non-technical store owners. We run a proper handover session so you can manage products, orders, and content from day one.
E-Commerce Websites Built to Sell, Not Just to Look Good
Betty and Selim design and build Shopify stores and custom e-commerce experiences for Belgian brands, turning product pages into revenue.
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