RA Livestock
A credential-first B2B website for a premium international livestock genetics and trading company, built to open rooms with serious buyers before the first phone call.
- Client
- RA Livestock
- Category
- Agriculture
- Year
- 2025
- Technology
- Astro.js · Tailwind CSS · Cloudflare Pages
The Challenge
"RA Livestock brings together three co-founders with decades of complementary expertise: genetic solutions, live animal trading across four continents, and farm management and nutrition consulting."
Together they've exported over 15,000 head of high-genetic dairy cattle, GTPI-ranked Holstein and Jersey animals sourced from top US farms, to destinations spanning Europe, the Middle East, South America, and Australia. For all that pedigree, they had no website. Business came entirely through existing industry relationships, so the company was invisible to serious buyers outside their immediate network. In the international livestock market, major procurement decisions involve real capital, long evaluation cycles, and a lot of trust.
The Approach
We designed a confident, science-backed site that communicates RA Livestock's actual depth: genetics-first sourcing with GTPI-ranked animals from partner farms, end-to-end logistics management (sea freight, air freight, quarantine protocols, feeding and water management), and ongoing nutrition and farm management consultancy that continues after delivery, not just a one-time transaction.
Science-backed, genetics-first positioning: GTPI-ranked Holstein and Jersey animals from top US farms
Three founders' credentials since 2003 placed front and centre, expertise no competing broker can match
End-to-end logistics documented: sea freight, air freight, quarantine, feeding, and post-delivery consultancy
B2B enquiry flow built for serious buyers to self-qualify and initiate contact directly
The Results
15,000+
head of high-genetic dairy cattle exported across 4 continents
Buyers in international markets can find the company, understand its full range of capabilities, verify the founders' credentials, and initiate contact, a process that used to depend entirely on existing personal introductions. The site gave them a new inbound channel for business development at exactly the scale their genetics expertise and logistics infrastructure are built to serve.
Built With