Burcak Tolan Jewelry
An Istanbul jewelry designer was running her entire business through Instagram DMs. We built her a store as considered as the pieces she makes.
- Client
- Burcak Tolan Jewelry
- Category
- E-Commerce
- Year
- 2025
- Technology
- Astro.js · React · Tailwind CSS
The Challenge
"Burcak Tolan is an Istanbul-based jewelry designer making hand-crafted pieces rooted in the city's identity as a crossroads between East and West."
Her collections, Lady Gypsy, Evil Eye, Dancing Paloma, Venetian Lights, Galaxy, Wisdom, carry symbolic weight alongside real craftsmanship in gold (8K to 24K), silver, and ethically sourced gemstones. With over 116 distinct pieces across rings, earrings, necklaces, bracelets, coordinated Trio sets, and one-of-a-kind collector works, she'd built a loyal following. But her entire sales operation ran through Instagram DMs. Every order meant a manual conversation, a custom payment link, and days of back-and-forth.
The Approach
We built a store that feels as considered as the jewelry inside it.
Istanbul brand story - cultural motifs, gemstone origins, atelier practice - woven into every design decision
Gallery-moment product pages with transparent karat options (8K–24K) and ethically sourced gemstone detail
Checkout optimised for both considered gift purchases and personal-treat impulse paths
Insured worldwide delivery with premium packaging - the brand promise carried through to unboxing
The Results
116
products searchable and purchasable 24/7 - without a single DM
The 116-piece catalog, previously invisible to anyone who didn't already follow her, is now fully searchable and purchasable by buyers anywhere in the world. The manual order process that ate hours every week is gone. New customers arriving through search or social can see the full brand story, browse the whole collection, and complete a purchase in one sitting, without a single DM.
Built With