StoreProwl
A price-tracking startup needed to explain what it does, why it matters, and get users to install — all on one page. We built the funnel.
- Client
- StoreProwl
- Category
- SaaS
- Year
- 2026
- Technology
- React · Node.js · Chrome Extension API
The Challenge
"StoreProwl is a price-tracking tool that monitors e-commerce products and alerts users when prices drop."
It works as a browser extension that sits quietly in the background, watching items across major retailers and notifying users of deals. The product worked well, but the landing page didn't. Visitors landed, saw a generic hero, and left without understanding what the tool actually did or why they should install an extension from a brand they'd never heard of. The gap between product quality and conversion rate was the entire problem.
The Approach
We rebuilt the landing page as a single conversion funnel.
Single-page conversion funnel from value proposition to browser extension install
Animated product demo showing real-time price drop alerts in context
Trust signals: savings counter, retailer logos, user testimonials above the fold
Chrome Web Store install flow integrated directly into the landing page CTA
The Results
"StoreProwl launched with a landing page that communicates the value proposition in under five seconds and funnels visitors toward a single action: installing the extension."
The animated demo replaced paragraphs of explanation. Users who previously bounced now understand the product before they scroll past the hero.
Built With