Sinaqua Waterless
A waterless urinal brand in New Jersey needed to sell to both facilities managers and homeowners. We built one store that serves both.
- Client
- Sinaqua Waterless
- Category
- E-Commerce
- Year
- 2026
- Technology
- WordPress · WooCommerce · Custom Theme
The Challenge
"Sinaqua Waterless makes waterless urinal systems from New Jersey."
Their products save thousands of gallons of water per unit per year, cut plumbing maintenance costs, and eliminate the hygiene issues associated with traditional flush urinals. The market is split: facilities managers at commercial buildings, stadiums, and schools buy in bulk; individual homeowners buy one or two. The existing site didn't serve either audience well. Product specs were buried, the environmental and cost savings story wasn't quantified, and there was no clear path for a facilities manager to request bulk pricing or for a homeowner to just buy one and be done.
The Approach
We built a product-led store with two clear purchase paths.
Dual purchase paths: B2B bulk ordering for facilities managers and B2C single-unit for homeowners
Water savings calculator showing environmental and cost impact per urinal installed
Product pages with technical specifications, installation guides, and compatibility information
Educational content positioning waterless technology as the sustainable, cost-saving alternative
The Results
"Sinaqua Waterless now has a store that converts both audience segments without forcing either through the other's journey."
Facilities managers can get to bulk pricing and technical specs in two clicks. Homeowners can buy a single unit without wading through commercial documentation. The savings calculator gives every visitor a personalised reason to buy.
Built With