McCartney Inc
A credential-first digital presence for a Pennsylvania-based livestock trading and export specialist, built to open doors with serious buyers before the first call.
- Client
- McCartney Inc
- Category
- Agriculture
- Year
- 2026
- Technology
- Astro.js · Tailwind CSS · Cloudflare Pages
The Challenge
"McCartney Inc knows domestic cattle trade and international livestock export cold."
They source and move high-genetic animals for buyers across the US and internationally, and the business runs on deep industry expertise and relationships built over years in the field. But they had no website, so they were invisible to a new generation of buyers who research online before making first contact. In livestock export, a purchase involves real capital, a long evaluation cycle, and a lot of trust placed in the counterparty. Without a professional digital presence, that trust had nowhere to start.
The Approach
We built a direct, authoritative site structured around what serious livestock buyers actually need to know: what McCartney sources, where they export, and why they can be trusted with a high-value transaction.
Livestock trade and export expertise positioned for buyers who research online before making first contact
Domestic sourcing and international export capabilities documented in precise, credible service language
Pennsylvania base and industry credentials presented with authority and no unnecessary decoration
Direct B2B enquiry flow built for serious buyers to self-qualify and initiate contact quickly
The Results
"McCartney Inc now has a professional digital presence that precedes every conversation."
Buyers researching livestock trade and export specialists can find the company, understand its full range of capabilities, verify its credentials, and initiate contact, a process that used to depend entirely on existing personal introductions. The site gave them a new inbound channel at exactly the scale their expertise is built to serve.
Built With