Admiral Car Care
A touch-up paint brand in New Jersey was losing sales because customers couldn't find their exact color. We built a store around the color match.
- Client
- Admiral Car Care
- Category
- E-Commerce
- Year
- 2026
- Technology
- WordPress · WooCommerce · Custom Theme
The Challenge
Admiral Car Care sells touch-up paint from New Jersey. Their products are OEM color-matched to specific vehicles — the right paint for a 2019 Honda Civic in Platinum White Pearl is different from a 2020 Toyota Camry in Wind Chill Pearl, even though they look similar. The complexity is the product's strength (exact match, professional results) and its sales problem (customers don't know their paint code, can't find their color, and leave). The existing WooCommerce store listed products by paint code, which is useless for anyone who doesn't already know theirs.
The Approach
We rebuilt the store around a color-match finder.
Vehicle-specific color-match finder: year, make, model, and trim to exact OEM paint code
Product pages with application guides, before/after comparisons, and color accuracy guarantees
Streamlined WooCommerce checkout optimised for first-time buyers who found the site through search
SEO structure targeting long-tail queries like 'Honda Civic 2019 touch up paint NH-883P'
The Results
"Admiral Car Care now converts visitors who arrive knowing nothing about paint codes into buyers who leave with exactly the right product."
The color-match finder eliminated the primary reason customers bounced. Product pages with application guides reduced post-purchase support questions.
Built With